About Us

About Us

Harley-Davidson of Louisville has always offered superior customer service. We know Harley-Davidson® motorcycles and are here to help! Whether you are just starting out or upgrading to a new 114ci/117ci Milwaukee 8, the power train of the 21st century, we can point you in the right direction to make all your dreams come true. Our staff doesn’t just sell the Harley-Davidson® lifestyle, they live it themselves. So stop in anytime for a cup of coffee and some good old Southern hospitality.

We are a proud member of the Martin Automotive Group. Harley-Davidson of Louisville is conveniently located near the areas of Shelbyville, Shepherdsville, Bloomfield, and Bardstown.

Our goal is to provide the absolute best dealership experience possible! We have a knowledgeable staff that is ready to help you with all of your Harley-Davidson® needs. Come visit us and check out our Parts and MotorClothes® departments to accessorize your bike or to gear up for the road. We also have a full Service department to help you ensure your bike is riding safely. Check back with us often for news on exciting events, inventory updates, and specials in all our departments.

With so many happy riders it's easy to see why Premium USA Dealer Harley-Davidson® is your trusted source for Harley-Davidson® motorcycles. There are a number of reasons why so many riders flock to the Premium USA Dealer Harley-Davidson® showroom, so we're going to do our best to outline them all for you.

First and foremost, we're renowned for our superb selection of new Harley-Davidson® models, plain and simple. Of course, our love for these bikes often brings them back to our showroom in a number of ways.

For instance, when it comes time to upgrade, many of our loyal customers return their motorcycle to be traded in. These used motorcycles are also offered to our valuable customers, some are even certified with the same guaranteed performance and quality as new ones.

Helping you find your next Harley® is only the beginning of the Premium USA Dealer Harley-Davidson® experience, though. From there, our team of financing experts will help you ride home that motorcycle you've been eyeing on your terms.

Of course, nobody wants to be forgotten after the purchase of a new or used Harley-Davidson®. That's why we staff Certified H-D® Technicians and Parts Specialists that are highly trained and equipped with the latest Harley-Davidson® parts.